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Mayer’s Principles





Coherence Principle
People learn better when extraneous words, pictures and sounds
are excluded rather than included
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Signaling Principle
People learn better when cues that highlight the organization of the
essential material are added
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Redundancy Principle
People learn better from graphics and narration than from
graphics, narration and on-screen text.
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Spatial Contiguity Principle
People learn better when corresponding words and
pictures are presented near rather than far from each other on the page or screen
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Temporal Contiguity Principle
People learn better when corresponding words and
pictures are presented simultaneously rather than successively
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Segmenting Principle
People learn better from a multimedia lesson
is presented in
user paced segments rather than as a continuous unit
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Pre-training Principle
People learn better from a multimedia lesson when they know
the names and characteristics of the main concepts.
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Modality Principle
People learn better from graphics and narrations than from
animation and on-screen text.
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Multimedia Principle
People learn better from words and pictures than from words alone
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Personalization Principle
People learn better from multimedia lessons when words are
in conversational style rather than formal style.
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Voice Principle
People learn better when the narration in multimedia lessons is spoken in a friendly human voice rather than a machine voice
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